Cozy dresser of an artistic illustrator

Welcome to Lynn’s Design Blog

Outside a Squarespace Website Designer's Cozy Cottage
An Author Website Color Pallette

Author Tips Published Every Monday & Thursday

Read by Topic


Improve Your Writing Lynn Krueger Improve Your Writing Lynn Krueger

Finding Your Author Rhythm: The Healing Power of a Daily Writing Routine

When I read about the patients who receive cat prescriptions from the mysterious Kokoro Clinic in Syou Ishida’s We’ll Prescribe You A Cat, here’s what stuck with me:

The transformation doesn't happen in a single dramatic moment when they first meet their assigned cat. The healing unfolds slowly, through daily interactions, consistent care, and small moments of connection accumulated over time.

In the same way, building a sustainable writing career requires daily attention to your creative practice.

Read More
#AuthorLife Lynn Krueger #AuthorLife Lynn Krueger

Overcoming Imposter Syndrome with Emotional Awareness: How to Stop Questioning Your Right to Call Yourself a Writer

Imposter syndrome affects 90% of authors—including those with multiple bestsellers, literary awards, and historical achievements. Maya Angelou, one of the most celebrated authors of our time, once admitted: "I have written 11 books, but each time I think, 'uh oh, they're going to find out now. I've run a game on everybody, and they're going to find me out.”

Read More
Web Design Lynn Krueger Web Design Lynn Krueger

Author Website Design Through the Lens of Robert Louis Stevenson: How to Turn Your Location Into Your Brand

You've identified that place matters to your brand. You've found your through-line. You've done the internal work.

Now what?

Over this series, we've covered RLS's brand foundations, his craft mastery, place as identity, and multi-genre cohesion.

We've talked about theory, strategy, and big-picture thinking.

This is where it gets practical.

Read More
Improve Your Writing Lynn Krueger Improve Your Writing Lynn Krueger

The Magic of Subtle Worldbuilding: Why Less is More in Magical Realism

If you’ve read We’ll Prescribe You A Cat, then you’re familiar with the mysterious clinic in Kyoto where a doctor prescribes cats as medication for every emotional ailment.

Your logical mind should be asking dozens of questions—but you're not. You're completely absorbed in the story, accepting this impossible premise as naturally as you'd accept a character ordering coffee.

Read More
Web Design Lynn Krueger Web Design Lynn Krueger

How This Author Sells Books, Tours, and Services Simultaneously

We've explored how Jan-Andrew Henderson built unshakeable authenticity and created a brilliant business ecosystem around his expertise.

But here's where the rubber meets the road: How does all that strategic thinking translate into a website that actually converts visitors into readers, customers, and advocates?

Henderson's website isn't just showcasing his books—it's the central hub of his entire business empire.

Read More
Improve Your Writing Lynn Krueger Improve Your Writing Lynn Krueger

Visualization for Authors: From Daydream to Bestseller Success

You've learned the fundamentals of visualization. You understand the science. You know that mental rehearsal creates real neural pathways.

But here's where most authors get stuck: they visualize "being successful" without defining what success actually looks like for them specifically.

This deeper dive into visualization as part of your Miracle Morning routine will help you move from passive hoping to active mental training that targets your exact writing goals and transforms them into achievable realities.

Read More
#AuthorLife Lynn Krueger #AuthorLife Lynn Krueger

The Complete Guide to Emotional Intelligence for Authors: How to Build Mental Resilience in a Rejection-Heavy Industry

Picture this: You've just received your fifteenth rejection letter this month. Your critique partner loves your manuscript, your beta readers are raving, but agents keep passing.

The familiar wave hits. Self-doubt creeps in.

Maybe you're not cut out for this. Maybe your writing isn't good enough. Maybe you should just give up.

Read More

Not finding the article you’re looking for? Let’s search it up.


Have a Question You Would Like Answered on the Blog?