How long does a project take?

Four (4) weeks for the Collector’s Edition and two (2) weeks for the Opening Chapter. Both experiences will begin on a Monday and wrap up on the relevant Friday.

How do I confirm my design dates?

Your first payment secures your design slot. Until the deposit is paid, all design dates are open to other clients. Once you send the deposit, the slot is yours!

Can I pay in installments?

Yes, you may choose to divide your payment into installments or pay in full for a cash discount.

Which Squarespace plan do I need?

Which plan depends on what features and functionality you want on your website. I’ll help you pick the best plan for your needs during our launch call on the first day of the design period.

As an extra perk of working with me, a Squarespace Circle member, you’ll receive 20% off your Squarespace plan for the first year when you choose the annual payment plan!

I hear Squarespace uses templates. Will you pick the template or do I?

Update: Squarespace 7.1 templates now contain all functionalities built-in, meaning you no longer have to choose a template!

When does my content need to be ready?

In order for us to make the most effective use of our time together, you will need to submit all content by the Wednesday before your design period.

What are my responsibilities during the design slot?

During your design period, the most important thing you can do is be available via email. While there is a call on the first and last day of your project, I will be emailing you throughout your design period for edits, opinions, and clarifications.

This means it is essential you can access and respond to emails during our design period. In other words, don’t schedule a design slot for when you will be on vacation with no email access!

Eeeek, I don’t think my content will be ready in time! Can we push my design date back a couple of days?

To be fair to you, and every other client in my design calendar, I stick firmly to my design schedule. All my clients would be upset if I pushed back their design date because a client earlier in the schedule wasn’t ready.

If you’re worried you won’t be able to meet the content deadlines, send me an email at hello@lynnkrueger.com, and I’ll let you know the next available date on my design calendar.

Please note that within 30 days of your project start date, there are financial repercussions to changing your design date. This is because your deposit holds your place in the design calendar, which means that spot is no longer available to be booked by anyone else.

If you change your design date before 30 days of the project start date, your deposit will be used to hold your new date in the design calendar. If you change your design date within 30 days of your project start date, your deposit cannot be used towards another design date and will not be refunded.

I need photos for my site. Do you have any tips on working with a photographer?

Yes! I would recommend creating a shot list for your photographer. You can create a board of images on Pinterest by pulling from other brands and businesses to use as inspiration for your shoot. Sharing a video shot list tends to be more effective than trying to explain to your photographer what you’re looking for.

Second, think about what you write. You will generally want studio (or outdoor) shots of you dressed to fit the essence of your brand, and potentially some shots that show what you do. This could involve pictures of you with a laptop or notebook, or you giving a talk at a school. If you need a ‘model’ to be in the photos with you, ask a friend, and make sure to let the photographer know ahead of time that you’ll be bringing someone with you. Also, make sure to plan out what props you want in your images.

Once you have a plan, stalk your potential photographers on Instagram and their website. Ask yourself if your photos turned out like the ones in their portfolio, would you be happy? Don’t hire a photographer and expect them to change their style to fit your vision - find someone whose style vibes with yours.

Similarly, only hire someone who does the types of photos you are looking for. If a photographer takes incredible nature shots, that doesn’t mean they will know how to frame you in brand photos.

Oh, one more tip. Lighting is vital for photography, so unless you’re in a studio, make sure to choose a shooting location with great natural light. As much as we like to get fancy, without good lighting even the most creative shots likely won’t work well on your website.