A CUSTOM BRAND EXPERIENCE

A CUSTOM BRAND EXPERIENCE

Stacks of brand inspiration for an authors brand

The Opening Chapter

Once upon a time, an author stopped blending in and started standing out.

Reader snuggled in cozy blanket with a book's opening chapter
Pencil and shavings on an author brand notebook
Begin Your Story →

What If Your Brand Matched Your Literary Ambitions?

Author writes ideas in a notebook

You have the books. You have the talent. What if your brand finally matched? Instead of holding you back, what if your brand lived up to the level of your dreams?

Sarah J. Maas has a brand. Aaron Blabey has a brand. The authors who dominate? They're unforgettable before you read a single word. Are you ready for agents, publishers, and readers to look at YOU and think: "This author is going places."

You're not here to publish one book and disappear. You're building a literary career that lasts—and it’s time your brand signaled that to everyone who saw it.

Sound familiar?

You know your writing is good. But somehow, you're still being overlooked.

Maybe your visuals are a patchwork—colors that don't quite go together, a logo that felt "good enough" at the time. Maybe you hesitate before sharing your website or socials with an agent or editor. Maybe you've watched other authors—ones whose books aren't as strong as yours—get the attention, the deals, the recognition.

Here's the hard truth: the literary industry makes snap judgments. Agents, publishers, and readers decide in seconds whether you look like a professional or an amateur. And when your brand doesn't match your talent, you are dismissed before anyone reads a single word.

It's not fair. But it is fixable.

Author with pen thinks of brand ideas
Book a call

Kendal Grey

Author of The Dandelion Kingdom series

Children's Author Kendal Grey with Daisy Wallpaper

“When I built my vision board, I studied the sites of New York Times bestselling authors and the biggest names in children's publishing—and what Lynn created for me is miles beyond any of them. Any literary professional who sees it will immediately understand the difference. It sets me apart. Completely. If Lynn is available, HIRE HER. NOW. No one does what she does. No one."

The Authors Who Dominate All Have This in Common

An Author Overwhelmed by Brand Choices

Think about the biggest names in publishing. Brandon Sanderson. Colleen Hoover. Mo Willems. They don't just write great books—they have unmistakable brands. You recognize them instantly. You remember them.

That's not accidental. That's strategy.

The biggest companies in the world invest tens of thousands of dollars in branding because they understand something most authors never learn: a clear, cohesive brand builds trust, creates recognition, and opens doors.

BECOME THE NEXT

They love when authors come to them with a strong brand already in place. It makes their job easier—and when you're easier to pitch, you're easier to sell. That means more visibility, more sales, more career opportunities.

A strong brand signals that you're not just an author with a book—you're an author with a vision, a trajectory, a career worth investing in. Yet most authors skip this step. They cobble something together and hope for the best.

You're not most authors. Welcome to…

Here's what agents and publishers won't say out loud:

Smiling author enjoys her new bestselling brand

This isn't a quick logo from Fiverr or DIY Canva kit. This is the strategic brand foundation that serious authors invest in—tailored specifically to your ambitions, your voice, and the career you're building.

Over two luxurious weeks, we'll excavate your author DNA, define your visual identity, and craft a brand that will grow with your career rather than limit it—whether you're querying your first agent or launching your tenth book.

The result? A cohesive, professional brand that makes agents pay attention, publishers take notice, and readers remember you.

But here's what makes this different: you're not just receiving a brand package. You're being invited into a creative, collaborative experience.

Let's replace confusion with delight, stress with ease, and drudgery with a touch of magic. Because you don't just deserve a stunning brand. You also deserve to have a bit of fun.

The Opening Chapter Deliverables

The Opening Chapter is a Custom Brand Experience
for Authors with Bestselling Literary Ambitions

THE OPENING CHAPTER

THE OPENING CHAPTER

Book a call

Your Brand Package Includes:

Author DNA Workbook — Deep-dive clarity work to uncover what makes your writing unique

Brand Refinement Session — A 1:1 call where we shape your brand direction together

Custom Mood Boards — Visual exploration to ensure we're aligned before design begins

Complete Brand Library — Your colors, typography, and visual style, all in one place

Custom Logotype + Business Card — A wordmark and print-ready card design

Brand Guidelines — A PDF guide so you (or anyone you work with) can use your brand consistently

BONUS: Bio Crafting Guide — Because your brand is more than just visuals

*Delivered in 2 luxurious weeks.

Children's Author Natalie Horseman

Natalie Horseman

Goat on the Go series

“It sends a clear message: I'm serious about my writing career. It's not just a collection of stories, but a cohesive and professional presence. I feel proud and excited to share it, knowing it reflects who I am as a writer."

Work with Author Website Designer Lynn Krueger

Meet Your Designer

Meet Your Designer

Hi, I'm Lynn—Author, Designer, and Your Brand's Biggest Champion

I spent over a decade in publishing and California tech marketing, building brands for companies that understood something most authors never learn: a clear, cohesive brand isn't “nice to have.” It's the foundation of success.

Now I bring that enterprise-level strategic thinking to authors—but with a warmth that makes the process feel collaborative, personal, and even fun.

Why authors? Because I am one. I know what it's like to pour your soul into your novel and then have no idea how to present yourself to the world. I understand the industry—the querying, the submissions, the hope that someone will take you seriously. And I've seen firsthand how a strong brand changes everything.

My mission is simple: to help ambitious authors stop blending in and start standing out. To give you the same caliber of branding that the biggest names in publishing have—so you can build a career that lasts.

book a call

From Vision to Brand in 2 Weeks

Phase 1: Discovery

You'll complete the Author DNA Workbook and Brand Questionnaire—deep, clarifying work that uncovers what makes your writing unique. Then we'll meet for your Brand Refinement Session to shape your brand’s direction together.

Phase 2: Creation

I get to work crafting your custom mood boards, color palette, typography, and visual identity—all rooted in your DNA and designed to grow with your career.

Phase 3: Reveal + Refine

You'll receive your Brand Reveal, and we'll refine until it feels perfectly you. Then I'll deliver your complete Brand Library, logotype, business card, and guidelines.

Phase 4: Launch

Your brand is ready to be shared with the world. Share it proudly with agents, publishers, and readers. This is the moment you stop blending in and start standing out.

This Is For You If ✓

  • You're serious about building a literary career—not just publishing a book.

  • You have bestselling ambitions and want a brand that matches.

  • You're tired of cobbled-together visuals that don't reflect your talent.

  • You want to be taken seriously by agents, publishers, and readers.

  • You're ready to invest in your career like the professional you are.

  • You're willing to do the introspective work to uncover your brand DNA.

  • You want a collaborative, creative experience—not a transactional one.

Happy, ambitous reader with play to win novel
Book a Call

A year from now, you'll be wishing you started today.

You can book your free consultation right now—it only takes 5 minutes.

Free Consultation with Author Website Designer Lynn

HOW TO GET STARTED

1. BOOK YOUR CALL

Schedule a free consultation to discuss your brand vision and goals.

2. WE’LL CHAT

We'll talk about where you are, where you want to go, and whether The Opening Chapter is right for you.

3. YOUR CHAPTER BEGINS

If we're a match, we'll pick your start date and your Opening Chapter begins.

  • Most Flexible

    ——

    3 Installments of $575

    Invest only $575 today. Then just 2 more installments of $575.

  • Best Value

    ——

    One-Time Investment of $1,650

    Begin your journey now with a one-time investment of $1,650 (Save $75).

get started now!

Tiana Lastra

Author of The Realm Usher series

“Lynn listened to my heart in what I am all about, and what my stories will be about. She has provided a launching foundation I could never have done myself. This opportunity has changed my life and given me hope and motivation to keep going.”