Cozy dresser of an artistic illustrator

Welcome to Lynn’s Design Blog

Outside a Squarespace Website Designer's Cozy Cottage
An Author Website Color Pallette

Author Tips Published Every Monday & Thursday

Read by Topic


Web Design
Branding
#AuthorLife
Publishing Insights
Improve Your Writing
#AuthorLife Lynn Krueger #AuthorLife Lynn Krueger

The Patience of True Craft: Why Eowyn Ivey's 'Slow Publishing' Career Is Actually Brilliant

Here's a confession that might shock you: Eowyn Ivey has published exactly three novels in thirteen years.

In today's publishing landscape, where authors are told to release books annually (or faster) to stay relevant, this pace seems career suicide.

Yet Ivey's "slow publishing" approach has created one of the most enviable author careers in literary fiction.

Read More
Improve Your Writing Lynn Krueger Improve Your Writing Lynn Krueger

The Power of Remote Settings: How Wild Dark Shore's Shearwater Island Drives the Story

In Wild Dark Shore, Shearwater Island isn't simply where the story takes place—it's why the story happens the way it does. Remove the isolation, the harsh weather, the rising seas, and you remove the plot itself. This is the power of a truly integrated setting. And Charlotte McConaghy wields it masterfully. Remote, isolated locations offer storytelling opportunities that urban or accessible settings simply can't provide.

Read More
Improve Your Writing Lynn Krueger Improve Your Writing Lynn Krueger

Where Does Wild Dark Shore Take Place? The Real Islands Behind Shearwater

If you've read Charlotte McConaghy's Wild Dark Shore, you know the setting is as much a character as the Salt family itself. Shearwater Island feels viscerally real—the brutal winds, the crashing waves, the seals and whales and relentless isolation. So where exactly is this place? And is Shearwater Island real? Let's start with the straightforward answer, then dig into what authors can learn from how McConaghy built this world.

Read More
Improve Your Writing Lynn Krueger Improve Your Writing Lynn Krueger

Writing the Unreliable Narrator: When Your Protagonist Makes Questionable Choices

Picture this moment from Black Woods, Blue Sky: Birdie, a single mother with a six-year-old daughter, decides to move to an isolated mountain cabin. No electricity. No running water. No way to call for help. With a man she barely knows.

Yet we can’t stop reading.

This is the paradox of the unreliable narrator: characters make questionable (or terrible) decisions that we simultaneously hate and can't stop following.

Read More
Improve Your Writing Lynn Krueger Improve Your Writing Lynn Krueger

Magical Realism Done Right: How to Blend Reality and Myth Without Losing Your Reader

In Black Woods, Blue Sky, Eowyn Ivey walks this tightrope masterfully, creating a story where mystical elements feel as natural as breathing.

Arthur, her enigmatic male lead, speaks strangely ("I am loving you"), disappears for days into the wilderness, and carries an air of the supernatural that's both alluring and unsettling.

Yet readers don't question it—they're utterly captivated.

Read More
Improve Your Writing Lynn Krueger Improve Your Writing Lynn Krueger

How to Write Setting as Character: Lessons from Eowyn Ivey's Alaskan Wilderness

Part 1 of Wilderness & Wisdom: A Master Class with Eowyn Ivey

Lessons from Eowyn Ivey's Alaskan Wilderness

Picture this: Every time your protagonist steps outside her remote Alaskan cabin, she carries a rifle.

Not because she's expecting human trouble, but because the wilderness itself—with its bears, wolves, and unforgiving terrain—is as much a threat as any antagonist you could dream up.

Read More
Improve Your Writing Lynn Krueger Improve Your Writing Lynn Krueger

Beauty in the Shadows: How Scottish Folk Tales Blend Light and Dark to Create Emotionally Honest Storytelling

Scottish storytellers understood something that modern fantasy writing sometimes forgets: the most memorable stories aren't the ones that avoid darkness or languish within it—they're the ones that weave darkness seamlessly into the light. Sound impossible? Let me show you how Scottish folk tales master the art of emotionally honest storytelling that satisfies both children and adults.

Read More
Improve Your Writing Lynn Krueger Improve Your Writing Lynn Krueger

Magic in the Mundane: What Scottish Household Spirits Teach About Sustainable Fantasy

While American fantasy often chases bigger explosions and more spectacular spells, Scottish household spirits understand something crucial: sustainable fantasy isn't about escalating power—it's about magic that enhances daily life rather than disrupting it. Sound counterintuitive? Let me show you why Brownies might just revolutionize your approach to fantasy world-building.

Read More
Improve Your Writing Lynn Krueger Improve Your Writing Lynn Krueger

When Water Whispers Danger: Create Authentic Fantasy Creatures by Studying Scottish Water Mythology

If you've ever struggled to make your fantasy creatures feel authentic rather than borrowed, you're not alone. We see this challenge constantly when reading fantasy novels that aren’t juuuust quite there. A frequent culprit? Their magical elements feel generic, like they could exist anywhere, in any story. But here's the thing—Scottish water mythology shows us exactly how to fix this common fantasy writing problem.

Read More
Improve Your Writing Lynn Krueger Improve Your Writing Lynn Krueger

Sister Wives and Found Family: How Lauren DeStefano Creates Authentic Relationships in “Wither”

Most dystopian novels focus on the big, dramatic stuff—the oppressive government, the rebellion, the life-or-death action sequences. But what about the quieter challenge of writing believable relationships between characters who are thrown together by circumstances beyond their control?

Lauren DeStefano's Wither excels at something many authors struggle with: creating authentic bonds between strangers under the worst possible conditions.

Read More
Improve Your Writing Lynn Krueger Improve Your Writing Lynn Krueger

Essential Books Every Author Should Read

As someone who works with authors daily, I'm constantly asked: "What books should I be reading to improve my craft?"

The truth is, there's no one-size-fits-all answer, because your reading list should be as unique as your writing journey.

That's why I've created this living list of book recommendations tailored to specific author needs.

Read More

Not finding the article you’re looking for? Let’s search it up.


Have a Question You Would Like Answered on the Blog?