Stop Rebranding Every Time You Write Something New
Stop Rebranding Every Time You Write Something New
Most authors build their brand around their current book—then panic when they switch genres. Discover the one mistake that's limiting your long-term career potential.
The #1 Author Brand Mistake
The #1 Author Brand Mistake
I've watched dozens of authors make this mistake:
An author builds their first brand. They look at their debut novel and make the obvious choice: pick colors that match the genre, choose fonts that feel "on theme," build a website around that story.
It makes sense, right?
But here's what they don't see coming:
Their literary career grows. They sign a multi-book deal. Their agent pitches them for a project in a different genre. Publishers want to position them as a versatile author.
Suddenly, their "dark fantasy author" brand doesn't work for their contemporary romance. Their "cozy mystery" palette clashes with their thriller series. Their website screams "one-trick pony" when they're capable of so much more.
Now they have two choices:
Rebrand from scratch (expensive, time-consuming, makes them look inconsistent)
Stay trapped in a brand that no longer fits (limiting, unprofessional, holding them back)
Neither option is good. And both were completely avoidable.
Here's what's at stake when you build your brand around a single book:
✗ You limit your career before it even begins
✗ Agents and publishers see you as "niche" instead of versatile
✗ You waste thousands rebranding every time you grow
✗ Your brand becomes a cage instead of a foundation
✗ You look like a beginner every time you pivot
The ambitious authors building long-term careers? They don't make this mistake.
Building Your Brand Around Your Book Instead of Your Essence
Your book is what you write. Your brand is who you are as a writer.
When you build a brand around a single book (or even a series), you're building on shifting sand. Books end. Genres change. Series conclude.
But you—your perspective, your themes, your voice—stay consistent.
Most authors don't realize this until it's too late.
They've already invested thousands in a brand that only works for one book. They've locked themselves into a visual identity that doesn't grow with them. They're trapped.
What If Your Brand Could Grow With You?
What If Your Brand
Could Grow With You?
Imagine this:
You write fantasy today and romance tomorrow—and your brand works for both.
You pivot from middle grade to young adult—and your website is still perfectly you.
You sign a three-book deal in a completely different genre—and you don't have to start over.
This isn't just possible. It's how professional authors build brands. The secret?
Building around your Author DNA instead of your current book.
Inside "Build an Author Brand That Grows With You," You'll Discover:
✓ The Book Brand Trap
Why building your author brand around your current book limits your literary career (and what to do instead).
✓ Real Author Examples
See exactly what happens when authors build brands around books vs. essence with before-and-after case studies.
✓ The DNA Difference
Understand what makes your novels recognizably yours across every genre and age category with my Author DNA strategy.
✓ How Bestselling Authors Do It
See how Rebecca Yarros evolved from genre-stereotyped branding to a cohesive brand that holds both romance and fantasy—by finally expressing the essence that was there all along.
✓ What to Do Next
Discover the deeper work that turns this insight into an actual literary brand (hint: there's a more comprehensive resource waiting for you at the end).
This isn't just theory. This is the exact framework I use to create brands for authors building serious, long-term careers.
This Guide Is For You If:
✓ You're building a literary career, not just publishing a book.
✓ You write (or plan to write) across multiple genres.
✓ You're querying and need to look like a serious professional.
✓ You want a brand that grows with you instead of trapping you.
✓ You're willing to invest in doing things right from the start.
This Guide Is NOT For You If:
✗ You're only planning to write one book.
✗ You're happy with a generic template website.
✗ You don't care how agents or publishers perceive you.
✗ You're not looking to build a long-term literary career.
✗ You want quick fixes instead of a strategic foundation.
Hi, I'm Lynn!
Hi, I'm Lynn!
I'm a brand designer and author (signed with a literary agent, debut novel forthcoming). I've spent a decade in marketing and publishing, and I've seen what separates authors who look like beginners from those who command respect.
Here's what I know: The authors who succeed long-term aren't the ones with the prettiest websites. They're the ones with strategic brands—brands built on a foundation that grows with them.
I've helped authors go from hiding their URLs to confidently sharing brands and websites that agents, publishers, and readers take seriously.
And it all starts with understanding the one mistake most authors make from day one.
Ready to Build a Brand That Lasts?
Download the free guide and discover why building around your essence—not your book—is the key to a brand that grows with your literary career.
